For Will Jewelers, it was all about the finest jewelry selection, unsurpassed customer service, and family tradition from the very beginning in 1959. Donald and Doris Will opened the first Will Jewelers store in Versailles, Ohio. Early success with gift jewelry and Bulova watches led them to try the challenge of a larger selection, expanded service, and a bigger city. In 1964 Will Jewelers moved to Fort Wayne, Indiana’s Southgate Plaza. In the years since, as all TEN of the Will children have grown up and entered the family business, the Will “commitment to excellence” in fine jewelry has expanded their family to include generations of satisfied customers. By remaining a family-oriented business, they have gotten to know their Fort Wayne customers both in and out of the store. They know the importance of fine jewelry in family traditions.